The idea behind Eataly is very simple: Bringing together the place where you can eat and buy the best Italian food and everything that you may learn about what you eat under the same roof…
Eataly concept was maturated in 2004 after a three-year research and planning period and Eataly opened its first store in January 2007 in Torino, Italy.
Since 2004, Eataly created its product range by establishing best quality food and beverage firms and purchasing stocks from the firms that met this criterion.
Today, with more than 19 companies that it owns or is a partner of, Eataly has become the producer and distributor of best quality Italian foods including water, non-alcoholic beverages, fresh meat, processed meat products, cheese, pasta and pastry. At the same time, it operates as a travel agency that arranges gastronomy tours. While all these companies constitute an average of %25 of the retail products of Eataly, the remaining %75 is being purchased from more than 2000 producers.
11 of the 25 Eataly stores in the world are in Italy’s Torino, Lingotto, Torino Lagrange, Pinerolo, Asti, Monticello, Milan, Genoa, Bologna, Rome, Bari and Firenze cities. Eataly has 9 stores in Japan, 2 stores in USA (New York and Chicago), 1 store in Dubai and finally one store in Istanbul.
In the next three years, Eataly is planning to open 3 stores in Italy in Piacenza, Verona and Trieste, 1 store in London, one store in Moscow and five stores in the continent of America in Los Angeles, Philadelphia, Boston, Sao Paolo and Toronto.
Eataly has taken part in more than 43 commercial and production projects that worth 400 million Euros. It has over 3500 employees.
1- WE’RE IN LOVE WITH FOOD
WE’RE IN LOVE WITH HIGH QUALITY FOOD AND DRINK. WE LOVE THE STORIES ABOUT IT, THE PEOPLE WHO PRODUCE IT, AND THE PLACES IT COMES FROM.
2- FOOD UNITES US ALL
GOOD FOOD BRINGS ALL OF US TOGETHER, AND HELPS US FIND A COMMON POINT OF VIEW. WE BELIEVE THAT ONE OF THE GREATEST SOURCES OF JOY IS WHAT HAPPENS AROUND A DINNER TABLE A DINNER TABLE.
3- OUR PASSION HAS BECOME OUR JOB
WE’VE DEDICATED OUR DAILY LIVES TO PROMOTING A REAL UNDERSTANDING OF HIGH- QUALITY FOOD AND DRINK. HOW LUCKY ARE WE THAT WE GET TO DO WHAT WE LOVE?
4- THE SECRET TO QUALITY OF LIFE? QUALITY PRODUCTS
BY OFFERING THE BEST PRODUCTS WE CAN FIND, WE IMPROVE OUR OWN LIVES, AND BRING ADDED VALUE TO YOURS. ENTER A WORLD DEDICATED TO QUALITY: THAT MEANS QUALITY FOOD, QUALITY DRINK AND ULTIMATELY QUALITY TIME.
5- OUR TARGET AUDIENCE IS EVERYONE
WHETHER YOU’RE HERE TO BUY A LOAF OF BREAD, PREPARE FOR A LAVISH DINNER OR SIT DOWN TO ENJOY A MEAL, WE WANT THIS TO BE YOUR PLACE. WE WANT YOU TO BE COMFORTABLE, HAPPY, AND ENRICHED BY EVERY VISIT.
6- EAT. SHOP. LEARN.
THIS IS A STORE WITH STORIES. HERE, YOU WON’T JUST DISCOVER WHAT YOU LOVE, YOU’LL ALSO LEARN ABOUT WHAT YOU LOVE.
7- WE’RE IN THIS TOGETHER.
WHAT YOU CHOOSE EVERY DAY DETERMINES WHAT WE’LL STOCK ON OUR SHELVES OVER TIME. WHEN YOU DEMAND QUALITY PRODUCTS, YOU SUPPORT THE LOCAL FARMERS, FISHERMEN, BUTCHERS, BAKERS, AND CHEESE MAKERS WHO PRODUCE THEM. YOU CREATE A BETTER ENVIRONMENT – FOR EATING AND BEYOND.
8-OUR THREE PROMISES TO YOU
1) CHOICE: WE OFFER A DIVERSE SELECTION OF QUALITY FOOD AND BEVERAGES.
2) ACCESSIBILITY: WE ARE DEDICATED TO OFFERING THE BEST PRODUCTS AT THE LOWEST POSSIBLE PRICE POINTS.
3) KNOWLEDGE: WE FEEL THAT IT’S NOT JUST IMPORTANT THAT WE KNOW EVERYTHING ABOUT WHAT WE SELL AND SERVE, BUT THAT YOU ALSO LEARN ABOUT THE PRODUCTS WE ARE SO PASSIONATE ABOUT. WE SHARE WITH YOU THE STORIES OF THE PEOPLE AND PLACES BEHIND ALL THAT WE OFFER. THE MORE YOU KNOW THE MORE YOU ENJOY.
9-YOUR TRUST IS EARNED EVERY DAY
IN ALL WAYS, WE PROMISE TO BE SCRUPULOUSLY HONEST. WE’LL NEVER ENCOURAGE YOU TO BUY MORE THAN YOU NEED OR MORE EXPENSIVE THAN YOU CAN AFFORD.
10- THE END GOAL.
OUR GOAL IS TO HAVE YOU AS OUR CUSTOMER FOR A LIFETIME. THE EASIEST MEANS TO THAT END IS TO OFFER THE BEST FOOD AND BEVERAGES AS WELL AS THE BEST ENVIRONMENT IN WHICH TO DISCOVER AND EXPAND YOUR TASTES.